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Why Fortune Companies are embracing Social Media

June 22, 2009 By

dma_logoThe 2nd week of June the Direct Marketing Association’s (DMA) Social Media Council (SMC) released their first-ever Social Media Survey.

The goal of the Social Networking Software Survey was to obtain industry awareness of how Social Software is being utilized today, as well as to get an understanding of future internal and external social media strategies. However, what they really were after was learning just how mainstream this going Social phenom has affected larger companies.

They surveyed over 3,000 companies in April – May 2009. This included close to half of the Fortune 100 companies. What they discovered during the process was that large companies are embracing social media,with about 40% of the respondents indicating they currently had social media trials underway.

Additionally they found that:

  • Over 70 percent of companies surveyed are already using external social networks for collaboration purposes.
  • Almost 60 percent of the survey respondents think social networking can have a high impact on brand awareness.
  • Of the top emerging technologies, companies surveyed believe external social networks have the most potential value to their respective organizations.
  • More than 45 percent of respondents believe social networking can have a high impact on capturing customer insights.

So as a small to medium business owner (SMB), this means that you need to really take a serious look at including Social Media in your marketing strategy, if you are not already doing so.  You can pretty much guarantee that your competition is! [Read more...]

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Filed Under: New Media Marketing, VISIN NEWS Tagged With: , , , ,

The buoy in this economic storm is Search Marketing

April 10, 2009 By

In a new research report from E Marketer Inc, Web retailers and other online marketers will be spending much more time and effort beefing up their search engine optimization efforts over the next several years.

Search Marketing-buoy

In yet another report, this one from the Internet Retailers new search engine marketing survey, some rather interesting survey results revealed that more retailers are investing in search engine optimization as the economy worsens.

Moving forward through the severe recession, 55.3% plan to increase spending on search engine optimization to achieve better natural search results.

These numbers clearly show that retailers are turning their attention more to optimization to improve natural search results than focusing on getting the best keyword mix in paid search.

eMarketer’s report also indicates that 2009 spend will likely hit $14.7 billion and by 2013, total U.S. search marketing advertising will reach an estimated $23.38 BILLION, with marketers spending more on search engine optimization … [Read more...]

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YouTube redesign outs User Generated Content

April 5, 2009 By

youtube

Is  UGC  (user generated content) headed for the digital dustbins  on YouTube ?

If you’re a small or medium business and have been running the do it yourself approach on Video promotions, your ROI (return on Investment) which at present may be  equal to the time you have invested in producing your clips and uploading them to YouTube, is fast approaching its end.

YouTube has been a great way for those without the skills or tools to get their content noticed, as well as some premium content too.  However, there is still a ton of plain old garbage that is uploaded to the site in mass quantities every day.   As a result YouTube is continuing to lose bucketfuls of money on the increasing bandwidth that it forks out every month.  Since it’s owned by Google, the share holder and investment community won’t stand for it to continue to bleed without some way turning down the spigot and eventually getting to a model that earns a profit.  Enter the new deals with corporate clients with the likes of Disney, CBS etc and now add to that the ubiquitous larger banner ads that are running on most of the USG content these days.

It appears that YouTube in many ways may want emulate Hulu that offers premium content that is professionally produced.

So what’s a small business owner to do?  Well I can say that adding video as one part of a Social Media Management Campaign can have a beneficial and lasting impact with recurring benefits to your bottom line.  For about the cost of a Yellow pages add we at Virtual Interactive Systems can pick up where a YouTube video leaves off. Now is the time to give professionals a serious look and discover what you’re missing.  Oh, you can call the folks that run the outdated and out modeled phone book.  They even do video ads that can only be observed on their site.  We know because we have done a few projects for them before we found out just how bad a business proposition it turned out to be for their clients.

If you want to get your business and or products noticed with a lasting and recurring theme that promotes you across the entire Social Media Spectrum then do it right and call us today for a FREE CONSULTATION.

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