Greetings to fellow attendees of the Solutions Summit 2013 from Palm Beach Gardens, Florida. We hope you enjoyed and got as much out of the Summit as we did? Mr. John Reardon of Info Trends provided the opening Key Note address with some interesting statistic’s regarding Paper Consumption, that is the uncoated variety often used in copiers and printers. With the ever increasing usage of Tablets and Mobile on our work forces and digitization of our society on a Global scale, the usage of printer/copier paper has actually declined significantly over the last several years. As a direct result Image and Printing firms…have seen a concurring decline in their services.
On the bright side of this, is the increasing demand and need for Document Scanning, Storage and Management Services associated with our ever increasing reliance on archived data. Whether that data is from your own storage systems or some type of cloud systems, storing and accessing the information will be the key indicators of success as the work force continues it’s adoption of Mobile computing platforms.
Another area of discussion was along the lines of increasing BPA opportunities (Business Processing Automation). As many of us know this is huge in the health care sector and will provide additional opportunities in the market to merge services with one vendor vs. multiple to gain efficiencies, decrease costs of operations, maintenance and ease of use for the end user.
So where does Virtual Interactive Systems fit into all of this ? True we are not in the office equipment industry, but we do have a big leg up in the business process segment. That segment deals with those of us that attended the Summit. One of the vendor sessions from LMI Solutions hit on it quite amicably. That is “the Marketing of your firms” to get you better known among your peers, current clients and potential future clients by showing how you are an Authority in-your realm. This starts with updating your presence on the web. If your site is an old static site where you have relied on the old sales funnel model, then it’s time to update and stay abreast of the times. Times have changed and as a result the linear sales funnel we all knew has gone away. The increasing customer centric involvement brought on by Social Media Marketing and wide adoption by consumers, means you have to change or risk your sales margins erode and get picked off by your competitors that were early adopters within the Social Media paradigm.
As a result Virtual Interactive is in the midst of a huge transition our selves. Video has morphed in multiple delivery platforms, avenues of creation and our old model of business has changed too. We still create compelling stories for our clients with video but it’s so much more than old infomercials were in the past. As such we have huge changes coming to this site. We have been actively working with clients to update their sites to more robust Content Managed Systems, but neglected ours for some time. So Virtual Interactive is splitting into (2) Groups. SMBsocial (launching later this month) will work with clients to develop and build out a custom Branding Platform across all the major Social Media Networks that will of course include video offerings from Virtual Interactive. VI will continue to focus on the broader aspects of video production for our clients, telling extraordinary stories, but we will also become an aggregator or source of referral for all things related to video. This site will be undergoing huge changes within the next week to 10 days, so be sure to check back and see what we are doing. More to Follow!