Just a few more hours to go before we start a New Year. While many, myself included are looking forward to the new doors and opportunity’s that await us for 2014 and beyond…many are still trying to summarize what lessons they can take from 2013? While others, will still be trying to ascertain how success eluded them and where exactly, did they miss their business cues…and moreover, how do they get back on track to achieve the New Year’s goals that they will be setting tonight?
Whew that’s a lot of thinking and strategizing there. Well since we are all about Video and working within the SMB community to get their business noticed…we have put together this bite size article that is well worth your reading tomorrow with that Black Coffee and Aspirin ….right?
A lot of talk has been going on in Social Media realms about Facebook vs. Google Plus (G+) wars. While Google+ is making steady inroads this year…the one area it lost too FB was Social Media Marketing and more specifically – Video.
According to the team at Viral ad Network: Facebook and Twitter are way ahead of the competition when it comes to video sharing in 2013, but they’re not the only contenders. The past 12 months have seen over 5% of shares of the top trending virals come from Google+, with Stumble Upon now the 4th most popular source of viral chart video shares.
As we all know Google, has come on strong in the last half of 2013…and is positioned itself very well……to dominate the Video Sharing Business in 2014.
Now onto the 2014 Digital PREDICTIONs… this is where it gets interesting. The team over at Millward Brown, that includes some of the most talented market researchers, and consultants within 56 countries from around the globe provides this compelling look into the future of marketing trends, and multi-screen is hot…hot…hot
1. Brands will experiment with micro-video platforms, like Vine.
Micro-video became a force in 2013, with Coca-Cola, Oreo, and Red Bull experimenting with short videos or animated GIFs on Vine, Instragram, and Tumblr. The key for marketers is to combine creativity with simplicity. Branded Vine videos are four times more likely to be shared virally than traditional online videos, it notes.
2. Spending on mobile media will increase, especially for youth brands.
When trying to reach young people, smartphones are the only screens that matter, says Millward Brown. Since this audience is especially fickle, marketers need to connect when them on their level, using their language and youth-centric style. Constant innovation will be the key in 2014.
3. Marketing budgets will continue to shift from TV to online video.
For TV marketers who wonder whether online screens can deliver like TV, Millward Brown says don’t worry. It studied the effect of moving 40 percent of a campaign’s TV budget online in China, and found that reach increased 20 percent. In 2014, video campaigns will need to work well across all screens. Look for marketing agencies to be restructured since it will no longer make sense to have separate TV and online divisions.
4. Marketers will experiment with new screens, such as smart watches and Google Glass.
We’ll see new screens hit the market in 2014, such as Google Glass getting a general release and Apple unveiling the iWatch. Those new screens will represent new opportunities for video marketers. The challenge, Millward Brown says, is to learn what wearers want from those new screens and offer something useful.
5. The line between TV and online video will disappear.
The screen won’t matter to the viewer in 2014, and it shouldn’t matter to the video marketer, either, says Millward Brown. Viewers will be happy to start watching a program on a smartphone and resume it on a big-screen TV. Video marketing needs to move just as fluidly, and marketers will need to do greater research to understand who’s watching.
All of this points to a REAL BANNER YEAR for anyone working with Video…..if they Do It Right. This is where SMB’s will need to seek out Professionals that have worked with these mediums, to help sort their way through the DIGITAL noise. There are quite a few Google + pros out there and a lot of hopefuls….It’s great to experiment on your own personal level, but when it comes to your Business…you really need to study the waters before jumping in.
Of course that’s why Virtual Interactive Systems is here. We believe the video paradigm has shifted in a good way. We are quickly learning how to Navigate the Waters so you don’t have to do it all alone. Contact Us any time and we can help point you in the right direction.