In a new research report from E Marketer Inc, Web retailers and other online marketers will be spending much more time and effort beefing up their search engine optimization efforts over the next several years.
In yet another report, this one from the Internet Retailers new search engine marketing survey, some rather interesting survey results revealed that more retailers are investing in search engine optimization as the economy worsens.
Moving forward through the severe recession, 55.3% plan to increase spending on search engine optimization to achieve better natural search results.
These numbers clearly show that retailers are turning their attention more to optimization to improve natural search results than focusing on getting the best keyword mix in paid search.
eMarketer’s report also indicates that 2009 spend will likely hit $14.7 billion and by 2013, total U.S. search marketing advertising will reach an estimated $23.38 BILLION, with marketers spending more on search engine optimization …than on contextual advertising.
“Internet users prefer organic listings to paid search. They generally find them more relevant—or simply more acceptable—than advertising,” said eMarketer senior analyst David Hallerman. “Therefore, they tend to click on organic results more often than on paid search ads.”
SEO is also cost-effective and works across all search engines. In addition, an optimized site doesn’t drop off the first results page even when a marketer’s spending slows or stops, as paid search does.
“Marketers are realizing that even if optimization’s effects are not as obvious as paid search advertising,” added Mr. Hallerman, “SEO delivers longer-term results that support any search marketing campaign.”
What this all points to is what we have been saying at Virtual Interactive Systems for some time.
“That a well laid out plan that takes into account Social Media Management along with Natural or Organic search placement in an overall SEO campaign can reap huge rewards, that’s where our expertise in internet video for social site placement comes in to the equation.”
So when it comes to companies that need to retain customers due to limited customer spending in down times, and or those that need to seek out the new customers they need to focus on these basics even more and that’s also where Universal Search will allow us to take your business to that next level
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