Video for a New Media Generation
January 2, 2008
With all the opportunity in online video, it is interesting that many traditional Videographers or Production Studios do not really get it. Oh they know how to create video but in todays on-line world you have to improve upon your craft and become very Web 2.0 savvy. You also have to ensure that the content you create is accessible across a wide array of platforms.
Understanding the medium is but one aspect.
The winners will actually be those video content creators and distributors who build platforms that are compatible with both Adobe’s Flash and Microsoft’s Silverlight video codecs and of course, their respective ad formats. And if you can monetize the content by turning it into add revenue, you just may have touched the holy grail of online video.
Of course advertisers love the idea of social networks: delivering specific ads to people based on personal information posted on the site or passed along to friends.
There’s also talk of video pervading the Business to Business markets, the corporate communications market and new realms of the business-to-consumer market with even new in-roads in the consumer-to-consumer market. ABI Research even released a new estimate that, by 2011, the market for online video will be $1.87 billion.
Virtual Interactive Systems is dedicated to spreading information about audio and video podcasting, blogging, and other new media technologies to the masses. We specialize in creation of Video for the New Media Generation, we get it !






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